London-based Entrepreneurs Fund led a seven-figure round of financing that includes Estonia-based Estonian Development Fund for, which provides virtual fitting room technology for apparel e-commerce sites.

Retailers currently using technology include Ermenegildo Zegna and Thomas Pink, a subsidiary of LVMH Moet Hennessy Louis Vuitton, which has its engineering, operations and production staff in Estonia, has also opened its new corporate headquarters in London.

Heikki Haldre, co-founder and chief executive officer, said, the firm’s technology helps in “reducing returns.”

He added that the “ virtual fitting room is fundamental to providing superior customer service, and it increases margins.”

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