London-based Entrepreneurs Fund led a seven-figure round of financing that includes Estonia-based Estonian Development Fund for Fits.me, which provides virtual fitting room technology for apparel e-commerce sites.

Retailers currently using Fits.me technology include Ermenegildo Zegna and Thomas Pink, a subsidiary of LVMH Moet Hennessy Louis Vuitton Fits.me, which has its engineering, operations and production staff in Estonia, has also opened its new corporate headquarters in London.

Heikki Haldre, co-founder and chief executive officer, said, the firm’s technology helps in “reducing returns.”

He added that the “Fits.me virtual fitting room is fundamental to providing superior customer service, and it increases margins.”

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