FLAKING IT: Anya Hindmarch is poised to give Paris a sugar rush with the launch this week of limited-edition Kellogg’s Fashion Flakes by Anya Hindmarch. The Fashion Flakes, which come in a Tony the Tiger box and the quote: “Fashion is gr-r-reat!” are on sale now at select Anya Hindmarch stores and at Colette in Paris, priced at 4 euros, or $5.13. They will be sold at Waitrose stores in Britain at the beginning of November. The inspirations for Hindmarch’s fall show were nostalgic supermarket products and childhood delights, and the Tony the Tiger leather bag has been an all-out bestseller, according to retailers. A company spokeswoman said the brand “likes playing with the high-low idea” and making the everyday “extraordinary.” There are currently window installations in Colette — together with the runway bags — while the store’s restaurant, the Water Bar, will be fully branded with Tony the Tiger imagery for the next month.

load comments
blog comments powered by Disqus