FLYING THE FLAG: The British Fashion Council has partnered with Oxford Street, London, on a 17-day initiative that will see the shopping thoroughfare festooned with 75 flags featuring catwalk images from the fall 2013 collections of five London designers. Runway looks by House of Holland, Matthew Williamson, Topshop Unique, Giles and Alice Temperley will appear on 12-foot flags from Sept. 1 through Sept. 17.

The campaign was created to celebrate London Fashion Week, which runs for five days from Sept. 13. It includes a number of events, experiences and activities in the world of national and international fashion for consumers that will be held at the street’s flagship stores, including Selfridges, River Island, John Lewis and H&M — giving it a similarity to Fashion’s Night Out, which is being held in Manchester this year.

This story first appeared in the August 23, 2013 issue of WWD. Subscribe Today.

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