PRADA HQ: Fondazione Prada’s new Milanese headquarters will open on May 9. The fashion label’s art foundation already operates another location in Venice at 18th century palazzo Ca’ Corner della Regina.
Designed by Rem Koolhaas’ OMA architecture studio, the 204,521-square-foot space, located on Milan’s Largo Isarco, occupies the spaces previously housing a distillery established in the first decade of the 20th century. In addition to the already existing buildings, which have been restored, Prada built three new structures.
In particular, the first building welcoming guests will host an educational area dedicated to children, which was developed in collaboration with the students of the Ecole nationale supérieure d’architecture de Versailles, as well as a bar conceived by film director Wes Anderson to recreate the atmosphere of traditional Milanese coffee shops.
For the opening, Fondazione Prada will host a series of installations by Robert Gober and Thomas Demand. In addition, director Roman Polanski will realize a documentary focused on the movie references which inspired his films, while thematic exhibitions will show some of the art works included in the Prada Collection.
Also, Prada teamed up with OMA to organize two exhibitions, – the former in Milan, the latter in Venice, – exploring the theme of the reproduction in series and copy in ancient art and the idea of the small size reproduction of Ancient Greek and Roman statues from the Renaissance to Neoclassicism, respectively.