Forever 21 is trying to jump-start the season of giving by partnering with the charity Soles4Souls, a nonprofit that helps fight poverty by distributing clothing and shoes to the impoverished.
Starting Dec. 1 and running through Dec. 24, the chain will donate one article of clothing for every outerwear purchase that is made. To spread the word about the campaign, which will cap off at $1.5 million in donated goods, Forever 21 recruited identical twins May and Ruth Bell to appear in a new print and video campaign.
The sisters were photographed by Dan Jackson and styled by George Cortina. They are among a cadre of international models and their kin who are meant to relay a global family.