Jack Boyle has joined online e-tailer of licensed sports merchandise Fanatics Inc. as president of merchandising. Boyle, 44, reports to Fanatics chief executive officer Alan Trager.

Boyle was executive vice president, general merchandise manager for women’s and intimate apparel at Kohl’s Corp. He joined Kohl’s in 1999 as vice president of merchandise planning and allocation. Before that spent ten years at Famous-Barr, a division of The May Department Stores Co., first as assistant buyer and rising up the ranks to divisional merchandise manager.

Trager said, “Our company has always been about giving fans the opportunity to express their fandom and support their favorite sports, teams and players. We look forward to working with Jack to continue our history of giving fans as many unique and high-quality choices as we can.”

Fanatics earlier this month completed its $183 million acquisition of athletic products retailer Dreams Inc., a transaction that moves the online site into the brick-and-mortar world. There are 10 Dreams stores and 2 Fanatics stores. At the same time, Fanatics also raised $150 million in funding from venture capital firms Insight Venture Partners and Andreessen Horowitz. The two venture capital firms acquired a 10 percent stake in Fanatics, valuing the e-commerce site at a reported $1.5 billion.

Fanatics is a part of the Kynetic umbrella, a company launched by GSI Commerce founder Michael Rubin in September 2011. EBay Inc. acquired GSI last year.

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