ALL IN THE NAME: Visiting his Dallas salon to promote the launch of summer hair-care products, Frédéric Fekkai acknowledged that his attempt to buy his namesake brand back from Procter & Gamble was going nowhere.
“I was trying; I’m not succeeding,” he said with a laugh. “I don’t know exactly what happened. I will still be involved with the brand. I will always be involved.”
Fekkai, who spends a day at the Dallas salon about twice a year, used the opportunity to train stylists.
“I’m guiding my team to communicate very well, to make sure that they are offering to the customer a library of ideas,” he said. “And in pure technique, I’m showing them how to work with the hair so they can demonstrate to a customer how easy it is to do it at home, as opposed to the past where we used to do incredibly elaborate haircuts that were complicated for the customer to reproduce at home.”
Colored in shades of tangerine, the Soleil line offers a sunscreen and shine hair mist, a tousling spray, an after-sun balm and an antifrizz fragrance inspired by St. Barths, each $19.99.