Swiss bag-maker Freitag made its name repurposing truck tarpaulins into quirkily covetable accessories. Now it’s attracting attention for a line of carefully composed, sustainable non-seasonal clothing that comprises 30 styles — 15 for women, and 15 for men.
F-abric 2016 ups Freitag’s fashion quotient a touch with six women’s wear garments, and three for men, called a “noncollection,” and launched in the midst of catwalk season.
The new pieces for women include a linen bomber jacket priced at 220 euros, or $247, a high-waisted twill skirt (190 euros, or $213) and a chambray-terry dress (150 euros, or $169). For men, loose-fit twill work pants (220 euros, or $247) and a striped modal button-down (150 euros, or $169) join the lineup. They are in-store and online now.
All dollar prices are calculated at current exchange.
The Freitag brothers pride themselves on the fact “every step in the production process takes place within a 2,500-kilometer radius of Zurich.”
Flax and hemp comes from France, beech tree Modal from Austria. Materials are woven in Italy, and knit and manufactured in Portugal, or sewn in Poland. Garments are designed to last — but not forever. This sustainable collection is also biodegradable, minus Freitag’s signature removable metal buttons. Product and care instructions and information are printed onto linings, avoiding the need for additional labels.
“The positive feedback from textile experts and clients after our launch in 2014 encouraged us to move on with our project of compostable clothing grown in Europe,” company cofounder Markus Freitag said.
Freitag started its apparel project with three in-house developed fabrics, and now there are seven to choose from. F-abric is sold online and via 50 points of sale globally; the figure includes 10 Freitag retail stores.