FRENCH FLAVOR: Hennes & Mauritz AB will once again show its H&M Studio collection in Paris this season, but don’t expect another catwalk extravaganza. For the last two years, the Swedish fast-fashion retailer staged large-scale runway shows in the French capital for its fall collections, featuring the world’s top models and a star-studded front row. For its spring line, it has opted for a one-day presentation today at Les Arts Décoratifs.
“We always make a statement for our seasonal collection and that is something we will continue to do in various ways,” said Ann-Sofie Johansson, H&M’s creative head of design. “We believe that Paris is the ultimate capital of fashion and is the perfect spot for presenting our own fashion.”
The spring lineup boasts influences from sportswear, with vivid prints and pastel colors. “It’s still about the same girl who likes to have fun and look cool and effortless, but this time around she’s in a holiday mood and takes inspiration from the glamorous and laid-back life of Miami and Palm Springs,” said Johansson.
The collection will go on sale in select stores and online on March 12.