FRENCH WOMEN UNDRESSED: French women are on average 138 pounds, stand five-foot-four, and have a BMI of 23.3, according to a study by e-tailer and technology provider Clickndress.com. The study — released Wednesday to coincide with the kickoff of the sales period in France — was made based on 19,800 customers of the e-commerce site.
The study also showed that 25.8 percent of them have an A-shaped body, making the archetypal triangle silhouette with the wider hips the most common body shape.
“We thought it would be interesting to have a barometer of French women’s silhouettes,” said Clickndress.com cofounder Cathy Xicluna. “French women aren’t the ones you see in magazines: they have curves.”
The e-tailer stocks contemporary and mass-market fashion labels such as Levi’s, Maje, The Kooples, 1.2.3 and Pimkie.
Xicluna created Clickndress.com with Ous Ouzzani in March 2015 based on a technology that aims to reduce mistakes when shopping online.
“With the data such as weight and height that the customers enter when creating a profile, an algorithm allows to have accurate measurements and a morphology profile, and to make suggestions in terms of sizes and looks,” Xicluna explained, estimating that in general, between 20 and 40 percent of clothes ordered online are returned.