CLOSETS CASES: Having worked as a stylist, personal shopper and closet consultant for the past two years, Jessie Freschl has seen her share of barely-worn designer clothes. Now the FreschStyle founder has broadened her business with the introduction of FreschStyle’s Covet Closet, an online and private parties charitable initiative that offers gently-worn designer labels. Twenty percent of each purchase will go to charity and 50 percent of each sale will be given to the donor, which is then intended to be donated to the charity of his or her choice. While the second half of the equation relies on an honor system, Freschl said, “I have a strong feeling these women don’t need the money and they are going to do the right thing.”
Before moving to New York, Freschl spent 10 years running operations for Gigi of Mequon, the Milwaukee specialty store her family has owned for 55 years. She helped broaden the boutique’s offerings beyond bridal to include eveningwear and ready-to-wear from such labels as Carolina Herrera, Alexander McQueen, Helmut Lang and Marchesa. In the past few months, she hosted Covet Closet parties in the Milwaukee area and to date $30,000 has been donated to various charities.
The mother of three Upper West Sider said she is discerning about the clients she takes on and the clothing she accepts. “I have seen through my work that a lot of women buy things, put them in their closets and never wear them for whatever reason. But they don’t want to consign them or just give them away,” she said.