FRIENDS IN FILM: Coach Inc. is the latest firm to partner with the Tribeca Film Festival, which runs through Sunday. Today, Coach will launch the collaboration by cohosting the Women’s Filmmaker Brunch. In addition, the leather goods house is supporting the Nora Ephron Prize, which was created last year in honor of the late filmmaker and writer and features a $25,000 award for a woman writer or director whose distinctive voice embodies that of Ephron.

“The new relationship between TFF and Coach reflects our shared commitment to the cultural vibrancy of New York City and how it translates and shines beyond our borders,” said Stephanie Stahl, Coach’s executive vice president of marketing and strategy.

This story first appeared in the April 21, 2014 issue of WWD. Subscribe Today.

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