FROM ACROSS THE POND: British designer Gareth Pugh made his New York debut with a large-scale installation and live performance with dancers at Lexus Design Disrupted, showcasing a collection that was inspired by British folklore, paganism and its rites and rituals. The show brought out a few notable guests like Maggie Gyllenhaal, Coco Rocha and Sarah Jessica Parker.

“Isn’t this magnificent; this display is nothing that I’ve ever seen,” said Parker, while walking through the crowded space.

This story first appeared in the September 6, 2014 issue of WWD. Subscribe Today.

The show, filled with multiple jumbo screens for simultaneous videos, featured burlap fabric that was contorted into clothes that flowed, moved and draped the dancers. “I danced in last year’s show but this seems to top it,” Rocha said.

The show was 30 minutes long and repeated twice that night. Pugh, who shows in Paris, said that the New York installation was focused on the art of fashion.

“I know New York City is all about business, but none of this was commercial as you can see,” Pugh said. “That will come later.”

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