Macy’s is bringing “Joy” to the world. Not the movie, but the Joy Mangano brand, the inspiration behind Jennifer Lawrence’s new movie “Joy.”
On Saturday, Mangano will appear at Macy’s Herald Square to introduce her line, which is anchored by her famous self-wringing “Miracle Mop.” She’ll also be selling her Huggable Hangers, My Little Steamer, Better Beauty Case, MemoryCloud Pillow, and Forever Fragrant Vase and Sticks at Macy’s. Prices range from $29.99 for the mop to $100 for the pillow.
Like Martha Stewart, Mangano is a doyenne of home products. They’re both into organizers, but Stewart’s collection at Macy’s revolves more around bed, bath, cookware and utensils.
“Joy’s innovative products have helped make home tasks easier for three decades, making her a true leader in the industry,” said Martine Reardon, Macy’s chief marketing officer.
Mangano’s first product, the Miracle Mop, fueled her career. Mangano inspired the film “Joy” by 20th Century Fox, which was released on Christmas Day and is widely popular despite getting some critical reviews. The film also stars Bradley Cooper and Robert De Niro.
Mangano has been a fixture on HSN, selling her products there for more than 15 years. She holds more than 100 patents and trademarks, and is the founder of Ingenious Designs LLC, a subsidiary of HSN.
Mangano said she was pleased to be part of shopping “magic” at Macy’s. According to a Macy’s spokeswoman, “We definitely felt there was a white space opportunity with this category of products though there are some things we carry, i.e. the memory foam pillow. So this offers a great brand to fill a niche in our home assortment.”