CHILD’S PLAY: Before the models hit the runway at Tuesday’s Chiara Boni La Petite Robe show, Julia Reston Roitfeld spoke a bit about the business model for her Web site Romy & The Bunnies. Aimed at stylish mothers like herself, the e-commerce business is her “main, central focus,” and she is trying to do as many “brand and product development” projects as she can. To that end, Roitfeld, whose daughter Romy is almost four, is working on a children’s wear collection with a British brand (she declined to identify) that will be out in September.
However dialed-in her mother Carine Roitfeld is, the younger Roitfeld has other entrepreneurial role models. “I talk to my mom for advice but not for that. The whole e-commerce, and all that, is not her thing. I talk to friends about business,” Roitfeld said. “Jessica Alba has done an amazing job developing her own brand with the Honest Company. She went somewhere completely different from acting and it’s becoming a huge business. And Miranda Kerr has done a great job with her Kora [Organics] cosmetics. Those are women I look up to as business role models.”
Keeping Roitfeld company was Alexandra Richards, who will DJ Galore magazine’s party later this week before heading to Milan, Paris and London for other music gigs. Since New York Fashion Week has had few after parties, Richards said she has actually been able to attend some shows, with Michael Kors’ Wednesday morning one next on her list.
Listening to the radio or SiriusXM pretty much all day is a job requirement for Richards, who also culls playlists for sit-down dinners, and restaurants like The Musket Room and Molly Blooms. “It’s a lot of fun and just different. It’s another thing to set music to. It’s amazing what people need music for — I’ve done iPods for weddings and iPods for after parties or whatever,” she said. “It’s mostly friends-of-friends, word-of-mouth kind of stuff. Music is an honest business. You can’t get any more real than getting people to dance and stuff. That’s why I like it.”
Describing Taylor Swift’s two wins at the Grammys as “phenomenal,” Richards said, “She’s great for writing her own stuff. And starting off country and going into pop is not a very easy transition. She’s kind of made it work somehow. It’s awesome.”
She would know, since her father Keith has been making things work as the guitarist for The Rolling Stones for decades. In fact, the band is now on tour in the midst of stops in Uruguay and Brazil this week. “Literally, the man just doesn’t stop. I think he’s 73 [not until December]. When I was a kid, they did a show every night, a different city every night. They have it very organized now. The group that goes traveling is a little bit smaller, and they have some days off in between,” she said. “But that’s what he knows. It’s all that he knows how to do. It’s pretty phenomenal. It’s just build inside him. Honestly, it’s inspiring — I want to become however I see myself and be doing it in whatever some-odd years.”
When she was doing more modeling with her sister Theodora, the pair mused about starting their own collection. “Since I started DJing, I’ve had such a different kind of eye-opener. Fashion is such a tough business to be in and it requires a lot of time,” she said. “Maybe if my sister and I find the time to do something like that and really put our heads down, we’d do something together.”
For the time being, Theodora Richards is concentrating on illustrating children’s books. “It really is a dying art. Now everything goes right up online. Everything is sort of transported and whatnot,” Alexandra Richards said. “But kids love picture books. I don’t think that ever goes away.”