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Sam Claflin was among the front row stars at the Coach men’s spring 2017 show, along with Kate Moss and her new lodger Nikolai von Bismarck, Johannes Huebl, David Gandy, Robert Konjic, model Jordan Barrett, Oliver Cheshire and artist Gary Baseman, who provided many of the collection’s graphics.

Claflin said he had just finished shooting on a film and was planning a restful summer enjoying a different kind of role: fatherhood. He and his wife, actress Laura Haddock, welcomed their first child last December. “I’m not going to do anything except be a dad. I am having a couple of days to do some meetings and then I’m having the summer off to be with my wife and my baby. Laura is working so I will be the stay-at-home dad and husband.”

Jack Guinness and Nick Grimshaw were riffing on the front row, cracking jokes like a TV comedy duo at the show, where on every seat was a nine-inch Tyrannosaur skeleton key chain made from leather, a reference to the dinosaur sweaters in the collection.

“I think they’d make a nice pair of earrings,” said Guinness, hoisting one of the football-sized dinos in the air to consider it. “Or, I’m always losing my house keys; they’d be harder to lose if they were attached to a T-Rex, don’t you think?”

“Not sure if they’d slip into the back pocket of your jeans, though,” Grimshaw said. “Might be a bit hard to get in and out in a rush.”

Grimshaw had spent the morning in the hairdresser’s chair, refreshing his bleach-blonde crop in time to host the L’Oréal Colour Trophy Award later that night. “I have to go back again this afternoon because [L’Oréal] said they didn’t want me to have the darker roots, but I wanted roots — they look punky,” he said.

Guinness also had hosting duties planned for the closing night of the London men’s shows. “I am going to be compèring the karaoke party that [GQ editor] Dylan Jones and Samuel L. Jackson are throwing at Abbey Road Studios for One for the Boys,” he said.

“I had a long talk with Dylan last night and we just talked about the best songs to sing. It doesn’t seem like there are any rules. It feels like ‘Fight Club’; there are no rules. It’s like a singing throw-down,” he added. “I want people going from the get-go. You know when everyone’s scared to sing at the beginning but then everyone gets wankered and you can’t get people off [the microphone]? I want it to be like that, but from the beginning. I don’t want Dylan singing ‘A Whole New World’ in the corner by himself at the end of the night.”

Hollywood lifestyle consultant Andrew Weitz had his doubts about whether such an early loss of inhibitions would be possible. “I think it’s going to take a huge amount of booze for people to get up and sing, at probably around 11 o’clock when people are wasted,” he predicted. “Although, it might happen a little bit earlier over here. I notice the British have a habit of starting on the drinks earlier in the evening than we [Americans] do.”

“Can I? Can I?” exclaimed Moss backstage after the show as she fingered through a lineup of runway bags that were on the floor. Before anyone could say a word, she’d emptied the stuffing out of a black tote with a smiley face and dripping paint, and made it her own, sticking her other bags right inside it. “It’s a bag inside and bag inside a bag – I love it,” she said as she mugged for the cameras beside Stuart Vevers.

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