“I’m the new spokesmodel for the brand,” said Franco-American actress Béatrice Rosen, showing off her cream-colored Lancel bag at the Stéphane Rolland show on Tuesday. The “2012” star said she just signed to front the French accessories label, following in the footsteps of brand ambassadors Isabelle Adjani, Carla Bruni and Laure Manaudou. Meanwhile, Melissa Mars was basking in success, having just won three NRJ music titles (among France’s top music awards) for the musical “Mozart L’Opéra Rock.” “It’s pretty cool,” said the singer and actress, whose most recent film, “From Paris with Love,” just hit theaters in the U.S. “I’m in the trailer; that’s pretty cool, too!”

This story first appeared in the January 27, 2010 issue of WWD. Subscribe Today.

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