FUJIWARA’S NEW FACE: Giuliano Fujiwara, which was acquired by Taiwan-based Breeze Group last May, has tapped Sergio Daricello as creative director. The Italian designer succeeds Masataka Matsumura, who was with the Milan-based fashion firm from 2005 to 2012. Daricello, who cut his teeth at Dolce & Gabbana and Etro before joining Versace in 2005 as head designer of both the Versus and Versace Jeans men’s lines, will debut with Giuliano Fujiwara during Milan Men’s Fashion Week in June.

Palermo, Sicily-native Daricello graduated from Milan’s Istituto Marangoni in 1998. “I have a clear idea of what I want for the men’s line. My Giuliano Fujiwara man will be very sophisticated but, due to my background, a bit more aggressive, a bit more rock ’n’ roll,” he said.

This story first appeared in the April 5, 2012 issue of WWD. Subscribe Today.

He will also design the women’s line, which was launched in February 2010. “In order to dress a more soft and less rigid woman, I will mix clean lines with rich elements, because, as Donatella Versace taught me, contrasts can generate beautiful effects,” Daricello said.

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Established in 1986 by Yoshiaki Fujiwara, Giuliano Fujiwara, which sells its collections in 20 doors worldwide and which currently counts a directly operated store in Shanghai, is going to unveil two new boutiques in Taipei and in Shanghai in May, along with two stores in Taiwan by the end of the year.

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