FUNNY FACE: Moschino’s fall women’s ad campaign features two big names: supermodel Linda Evangelista and photographer Steven Meisel. Beyond that, the concept is anyone’s guess, although the collection’s SpongeBob SquarePants sweaters and McDonald’s-inspired bathrobes suggest humor is on the menu.

People always ask me who my favorite photographer is and that would be Cindy Sherman, but my favorite artist is Steven Meisel,” said Jeremy Scott, the Italian fashion brand’s new creative director.

This story first appeared in the June 4, 2014 issue of WWD. Subscribe Today.

A Moschino spokeswoman said the brand was not communicating further campaign details at present.

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