WWD asked its rolodex of sustainable fashion pioneers to answer one question. In three words, what is the future of fashion?
“Regenerative organic agriculture.” — Rose Marcario, president and ceo of Patagonia.
“Caring’s not enough.” — Colleen Vien, sustainability director at Timberland.
“Accountability, sustainability, circularity.” — Marci Zaroff, founder and chief executive officer of EcoFashion Corp.
“Sustainable, ethical, artisanal.” — Livia Firth, creative director and cofounder of Eco-Age
“In three words? I can do it in two. For me, it is empathy and respect.” — Orsola de Castro, cofounder and creative director of Fashion Revolution
“Reconnected, renewed, revolutionary.” — Carry Somers, founder and global operations director of Fashion Revolution
“Circular, regenerative, digital.” — Patrick Duffy, founder of Global Fashion Exchange
“Designed for recycling.” — Rachel Kibbe, circularity and textile waste consultant
“I don’t know. That’s it. There’s a part of me that thinks it’s going to change, and I’m certainly asking myself that question. Right now, I think we’re all just wanting to be a bit slower, quieter and kinder.” — Bay Garnett, senior independent fashion advisor at Oxfam
“Black and brown indigenous.” — Dominique Drakeford, cofounder of Sustainable Brooklyn, founder of MelaninASS blog
“Essential, mindful, value-add. I think a big word that’s been thrown around a lot is ‘essential.’ Not products that are superfluous. Can you have a world where essential products are creative and make a positive impact? Before this, we were in this stage of gluttonous founderism.” — Lauren Singer, founder of Package Free and Trash Is For Tossers blog
“The future of fashion is open, ethical and accountable.” — Céline Semaan, founder and creative director at Slow Factory Foundation
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