BRANDON BOYD HOOKS UP WITH HURLEY: Brandon Boyd, a lifelong surfer, artist and the frontman of rock band Incubus, is multitasking in the name of charity. The Southern California-based Boyd is collaborating with action sports brand Hurley on a capsule collection of T-shirts to benefit Helping Other People Everywhere, a non-profit group that promotes education and peace.

Printed with Boyd’s simple drawings of a whale that swallowed plastic bottles, a floating isle of plastic and an abstract interpretation of the earth, the Ts include the word “hope,” integrating the Hurley logo. “It’s a large extended family,” Boyd said of his decade-long relationship with the Costa Mesa, Calif.-based brand. “We’ve taken surf trips with them. We’ve always talked about doing things together.” The timing was right after Incubus finished recording its seventh studio album called “If Not Now, When?” slated to drop this summer. “We’re trying to convey a simple message but an important one,” Boyd said. “My true hope is that it turns up the heat a little more on legislation on plastic water bottles and single-use plastic.” Retailing for between $28 and $32, the recycled cotton Ts will be sold at Hurley’s stores and retailers such as Macy’s, starting April 1. The Buckle will start selling an exclusive shirt and specially designed water bottle on April 25. Until then, Boyd’s art also can be seen on a mural he’s doing at the Hurley factory and a reception feting the collaboration on March 24 at the Seathos Foundation in Venice, Calif.

GARRAMONE TO FASHION DELIVERS: Gail Garramone, formerly vice president of public relations at Liz Claiborne Inc., was named executive director of Fashion Delivers Charitable Foundation Inc., a new position. Fashion Delivers was formed in 2005 in response to Hurricanes Katrina and Rita and has distributed apparel and footwear worth over $83 million to agencies helping people in need.

“There are thousands of people who need help, not just those who were the victims of a natural disaster,” Garramone said. “Our goal is to be able to service everyone who needs assistance, and to be the charity of choice for the fashion industry to invest in.”

PRINCESS BRIDE: Kate Middleton’s wedding gown designer remains a mystery but 18-year-old Alexa Fernandez has sketched what she thinks would be the ideal dress for the future princess. Her creation won “The Royal Affair,” a design contest at the High School of Fashion Industries.

Over celebratory tea and cupcakes Wednesday morning with the other 65 contestants in the school’s library, Fernandez learned she had also won an internship at Kleinfeld Bridal. Joined by her mother Juana, the high school junior listened intently as principal Daryl Blank read aloud the letter he recently mailed to Middleton informing her of the contest. Asked how she felt about all the attention, Fernandez said, “Overwhelmed.”

The school had other reasons to celebrate this week. Andrew Tobias, the partner of the late designer Charles Nolan, has donated a reading room in his honor and is busy planning it with head librarian Judith Dahill. Earlier in the week Blank received a $20,000 check from the National Arts Club president Aldon James Jr. from proceeds for its gala honoring Ruth Finley. Earmarked for the scholarship fun in Finley’s name should go to good use at the high school where half of the student body is at or below the poverty line.

HER PET CAUSE: Socialite and party fixture Fabiola Beracasa is partnering with the Foundation and a few fashion notables to raise awareness and funds for abandoned animals. The venture — named SNAP-X for Spay, Neuter, Adopt, Protect — will provide spay and neuter resources to local animal shelters across the U.S. in hopes of increasing adoption and decreasing euthanasia on a national level. “A main goal [of the project] is to reduce the population to where it is manageable,” Beracasa told WWD. In coming months, the project will launch an e-commerce shop for pet accessories designed by Marchesa, Charlotte Ronson, Pamela Love, Proenza Schouler and Rachel Roy, among others. Beracasa’s devotion to animal rights stemmed, in part, from the adoption of her own dog, Van. “This project started with learning about dogs that were on death row,” she said. “They have a couple of weeks to live at most, but for the most part, they are all incredible animals.” Beracasa, clearly an egalitarian, was quick to point out the program includes cats as well.

BOYS’ CLUB: Los Angeles’ retail scene is starting to cater more to male shoppers. After Lisa Kline decided to move to an all men’s format, Confederacy, the boutique that actor Danny Masterson and celebrity stylist Ilaria Urbinati opened three years ago, is following suit. Starting in April, Confederacy will shift focus to its more profitable men’s lines, including Trovata, Gant by Michael Bastian and Gentry. Gone will be the women’s brands such as Proenza Schouler and Vena Cava that occupied the front of the 5,000-square-foot store. Instead, New York-based designer Rebecca Minkoff will rent space for a pop-up shop selling her bags, clothing and shoes. Urbinati said she’ll keep some women’s brands such as 3.1 Phillip Lim and Made Her Think, which have been selling well. She’s also collaborating with Lulu Frost to design a men’s accessories collection. “The men’s is killing it,” Urbinati said.


THE SPY WHO TRAVELED: Guests at Fodor’s 75th anniversary party raised a glass in memory of company founder Eugene Fodor whose 1936 guidebook “On the Continent” made travel within reach for thousands of homebodies. Born in Hungary, the anti-Fascist became a naturalized U.S. citizen, spoke six languages and worked for the OSS during World War II before launching his travel guidebook business. Suitcases, classified letters and other remnants of his spydom were displayed at the Bohemian National Hall bash. In honor of its diamond anniversary, Fodor’s Travel, an imprint of Random House, has reissued “On the Continent” as a free e-book on Readers will discover Fodor’s cheeky insights such as “Rome contains not only magnificent monuments…but also Italians.”

With two million unique visitors each month to its newly redesigned site, Fodor’s Travel is busy cooking up more ebooks and a significant number of apps, according to publisher Tim Jarrell. The apps will be more active in order to actually lead visitors through specific locales, he said. Istanbul tops his go-to list for being “a city that is modern and historic, a crossroads of religions, a path to Asia and Europe and an overwhelmingly authentic city.”

As for whether a problem-proned trip or a majestic one makes for a better story, Jarrell said, “It’s easier to tell one about mishaps, if it’s done well. The magical moments about a vacation are harder to convey but those memories are what people take with them through the years.”

VILLAGE PEOPLE: Bicester Village, the designer outlet near Oxford, England, will — for the second year running — host young and emerging British talent. Bicester will create a pop-up shop, The British Designers Collective, to sell clothing from labels including Jonathan Saunders, Holly Fulton, Todd Lynn, Markus Lupfer, Marios Schwab and Osman. Accessories designers Georgina Goodman and Lara Bohinc will also take part. The shop will be open from March 31 until mid-May, and offer Bicester’s reduction of 60 percent off retail price. The pop-up shop is a joint effort from Bicester Village and the British Fashion Council. Thandie Newton will inaugurate the temporary space on March 30 at a press preview.


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