The shorter 2019 holiday shopping season has had shoppers on the hunt for holiday gifts earlier than past years.
According to Google data collected during the first three weeks of October, accessories, apparel and beauty products were among the top searched 2019 holiday gift ideas, with many shoppers looking to heritage brands for their purchases.
The data shows that accessories reigned as one of the top searched 2019 holiday gift categories, especially for boots and backpacks from brands like Stuart Weitzman, Tumi, Frye and Ugg.
Moisturizer was the top searched holiday gift idea within beauty, with shoppers looking to mass market brands such as RoC, L’Oréal Paris and Andalou Naturals.
Despite a decline in U.S. color cosmetics sales in the first quarter of 2019, shoppers are still searching for makeup for their 2019 holiday gifts, including large eye-shadow palettes from brands like Too Faced Cosmetics and Natasha Denona.
Scroll on to see more of Google’s top searched 2019 holiday gifts in fashion and beauty.