GAMES OF CHANCE: On Monday night, Coach turned the ballroom at The Jane Hotel in Manhattan into a makeshift gambling den to toast its recent collaboration on a line of men’s accessories with the London-born, Brooklyn-based artist Hugo Guinness. A host of editorial and fashion types showed up to partake in roulette or blackjack or, in true Vegas form, just a drink or two on the house. In the center of the room a man sculpted a large tower of cards. Another hired specialist worked the party, jacket sleeves at his forearms, performing card tricks.

“Well, funny enough, I have lots of sort of addictions, but gambling is not one of them,” said the bespectacled Guinness, taking a break from a chat with the art historian John Richardson. “Weirdly. I enjoy it in small amounts, but it’s not a problem.”

This story first appeared in the February 1, 2012 issue of WWD. Subscribe Today.

Upon entry, party guests were handed a handful of Guinness-illustrated “Coach bucks” and encouraged to hit the tables. The fake currency featured the artist’s self portrait in the place of a president or head of state.

“I mean, it wasn’t really a problem for me,” Guinness said of his fashion collaboration. “I think all artists should put all their things everywhere. I mean why not?”

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