UNIFORMLY SPEAKING: Graduate Hotels, a new boutique hotel chain targeting college markets across the U.S., has partnered with Gant and Tretorn to outfit associates of the hotel. The uniforms launch this month with the first two hotels: Graduate Tempe in Arizona and Graduate Athens in Georgia.
Through their partnership with Graduate Hotels, guest service staff will be outfited in signature pieces from the Gant Rugger collection, the younger sibling to Gant. Hopsack navy blazers and oxford shirts are among the looks. For footwear, employees will sport the Tretorn Nylite tennis shoe.
David Arbuthnot, chief executive officer of Gant USA, said that the company has been approached by hotel groups in the past and it was never the right fit. He believes that the Graduate Hotel and Gant aesthetic complement each other well, especially in light of the fact that Gant, which celebrates the collegiate lifestyle, got its start in New Haven, Ct., Yale’s hometown.