GANT TAPS BETC: Gant has named BETC, part of the Havas Network, as its new lead creative agency. The first campaign with the agency will be for spring 2015 in more than 60 markets.

“Choosing BETC as a creative partner is both a natural and strategic decision for Gant. BETC has helped our sister companies (Lacoste and Aigle) for some time now with excellent results,” said Caroline Roth, Gant’s global marketing director.

Filip Nilsson, creative director and vice president of BETC, called Gant “an authentic American brand that has turned into a European success story with over 750 stores worldwide.

“Now it’s time to take Gant to the next level, globally, and it feels fantastic to be onboard. We have a great story to tell,” he said.

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