SURF’S UP: Gap has tapped surf photographers Brian and Brent Bielmann for a capsule collection of exclusive T-shirts, which will be available on May 23.
The six shirts, which will retail for $29.95, feature images taken by Brian and his nephew Brent.
“The Bielmanns capture the spirit of surfing like no other photographer,” said John Caruso, vice president of men’s design at Gap. “Whether it’s the rush of catching the perfect wave or the peacefulness of being at one with the water, their images spark the kind of summer memories that we’re thrilled to celebrate in Gap’s collection of exclusive Ts.”
Brian, who is known for his underwater photographs, has been documenting surfers for the past 35 years and helped usher his nephew into the industry. While Brian said he’s worked with smaller, surf-focused brands, this is the first time he’s partnered with a mass company like Gap.
“The best part is seeing my photos viewed by a much larger audience and I think a T-shirt is a great way to make a statement,” Brian said. “Our surfing world is so small, comparatively, and there are a lot of people who don’t surf but still find the ocean fascinating, and that’s who I want to connect with.”