HOMETOWN BOY: British designer Gareth Pugh will show his autumn/winter 2015 collection at London Fashion Week in February as he marks the 10th anniversary of his label. The designer told WWD the show is not intended to be a one-off, and that he plans to remain part of the LFW calendar in the future.


Pugh, who usually shows his collections in Paris and who staged a presentation in New York last September, has a provisional slot on the calendar for Feb. 21 at 8:00 p.m., and the British Fashion Council is set to confirm those details later this week.


“I never really left London — I’ve lived and worked here forever, and there was always going to be a time when I came back,” Pugh said. “And my creative family are all here. My first show was in February 2005 with Fashion East, and it seemed like the appropriate time to come back.”


Pugh remains tight-lipped about the show venue, saying only that it will be a “big surprise.”


Pugh has about 70 wholesale clients worldwide, including Selfridges, Maxfield, Barneys, Bergdorf Goodman, Joyce and the Hong Kong-based I.T Ltd. Going forward he said he plans to nurture his ongoing creative collaborations with the accessories brand Chrome Hearts.


Pugh, who also designed this year’s Christmas tree installation in the entrance hall of the Victoria & Albert Museum, said the past decade has flown by. “I feel very much in a great place right now. There is no one telling me what to do — it’s still me deciding — and that’s a nice feeling,” he said. “I did it my way.”

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