GEMVARA TAPS ANNABEL TOLLMAN: Fine jewelry e-tailor Gemvara — which in June revealed it closed a $25 million round of funding — has tapped celebrity stylist Annabel Tollman as its first brand ambassador. In her role, effective through awards season, Tollman will use her expertise to help consumers understand how Gemvara operates — through assembling her own selection of jewelry that will appear on the site Nov. 19.

“I am so specific about the length of a sweater or a skirt — and it’s refreshing to find the same thing where you can totally customize the color of a metal, length of the chain or color of the stone and give yourself a piece you really want to wear. It’s a bespoke experience,” Tollman told WWD.

This story first appeared in the November 13, 2012 issue of WWD. Subscribe Today.