The eco-friendly Genny pouch crafted from apple leather.

In celebration of Earth Day on April 22, Italian fashion brand Genny is releasing its most sustainable handbag yet.

Crafted in Italy from apple leather, an eco-friendly alternative to regular leather derived from apple waste, the vegan document holder-style pouch is available in a black and white version bearing the signature handwritten Genny logo. It was first introduced as part of the brand’s fall 2021 collection at Milan Fashion Week last month and is flanked by other vegan designs, including a red tote, dropping later this year.

Creative director Sara Cavazza Facchini praised the initiative, noting this is part of the company’s ongoing commitment to sustainability. Retailing at 250 euros, it will be available exclusively on the brand’s e-commerce site.

genny apple leather handbags runway fall 2021

Genny’s apple leather handbags were introduced at the brand’s fall 2021 runway show.  Marco Erba/Courtesy of Genny.

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