Project Love — the first collaboration between the Italian designer and fast-fashion brand — was revealed tonight at the Cinema Against AIDS amfAR gala during the Cannes Film Festival with looks from the collection worn on the likes of Kendall Jenner, Chiara Ferragni, H.E.R., Bianca Brandolini, Chris Lee and Ross Lynch. Valli and Ann-Sofie Johansson, creative adviser at H&M, were also seen posing with the celebrities.
The collection’s pieces consist of the ballgowns and feminine dresses that Valli has become known for. The pieces include both women and men’s wear and are meant to evoke the elegance and luxurious feel of Valli’s couture collection. Kendall Jenner, for one, was seen sporting a hot pink tulle ballgown with a detachable train, and H.E.R., was seen in a white tulle dress with floral embroidery.
The Project Love collection will hit select H&M stores with a limited assortment on May 25. The full collection will be available on Nov. 7. Prices range from $17.99 for a pair of white, monogrammed socks to $649 for a tulle ballgown.
While this is the first collaboration with a fast-fashion retailer for Giambattista Valli, H&M has a history of teaming with high fashion brands. In the past, H&M has collaborated with the likes of Karl Lagerfeld, Moschino, Comme des Garçons, Kenzo and Alexander Wang, among others.
Scroll on to see more looks from the Giambattista Valli x H&M collaboration.
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