Project Love — the first collaboration between the Italian designer and fast-fashion brand — was revealed tonight at the Cinema Against AIDS amfAR gala during the Cannes Film Festival with looks from the collection worn on the likes of Kendall Jenner, Chiara Ferragni, H.E.R., Bianca Brandolini, Chris Lee and Ross Lynch. Valli and Ann-Sofie Johansson, creative adviser at H&M, were also seen posing with the celebrities.
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CREATORS & MUSES- @giambattistavalli and @hm ‘s Ann-Sofie Johansson are unveiling our #project🖤 collaboration alongside our muses at @amfar in Cannes. @kendalljenner @chiaraferragni @urnotchrislee @biancabrandolini @hermusicofficial @ross_lynch Shop the exclusive pre-collection on the 25th of May on hm.com and in selected stores. While @amfAR has made significant progress in the fight against #AIDS, nearly 37 million people worldwide are living with #HIV. Of these, 1.8 million are children. The #AIDS epidemic is still not over, and a new generation is at risk. Let’s make AIDS history once and for all. To date, #amfARCannes has raised more than $220 million for amfAR’s lifesaving research programs. . . Please join me in helping #amfAR raise awareness and make strides in the mission to #CureAIDS . . See link in bio to learn more about amfAR Gala Cannes. Link: amfar.org/cannes2019/
The collection’s pieces consist of the ballgowns and feminine dresses that Valli has become known for. The pieces include both women and men’s wear and are meant to evoke the elegance and luxurious feel of Valli’s couture collection. Kendall Jenner, for one, was seen sporting a hot pink tulle ballgown with a detachable train, and H.E.R., was seen in a white tulle dress with floral embroidery.
The Project Love collection will hit select H&M stores with a limited assortment on May 25. The full collection will be available on Nov. 7. Prices range from $17.99 for a pair of white, monogrammed socks to $649 for a tulle ballgown.
While this is the first collaboration with a fast-fashion retailer for Giambattista Valli, H&M has a history of teaming with high fashion brands. In the past, H&M has collaborated with the likes of Karl Lagerfeld, Moschino, Comme des Garçons, Kenzo and Alexander Wang, among others.
Scroll on to see more looks from the Giambattista Valli x H&M collaboration.
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