SAY NO MORE: Giorgio Armani has moved his signature brand’s show to Sept. 23, opting out of closing Milan Fashion Week this fall and leaving the last day without a strong, international name to anchor the week.
While the Camera Nazionale della Moda’s calendar is still temporary, the spring shows, running Sept. 21 to 26, are seen to open with Gucci, preceded by Blugirl, and end with a number of emerging brands, including Lucio Vannotti and Piccione.Piccione, flanking Mila Schön and San Andrès Milano.
Armani’s decision may have also been triggered by exceptionally scheduling his Emporio Armani spring fashion show in Paris to mark the restyling of the brand’s boutique and its Caffé, as reported. However, most likely, the designer has reiterated his fatigue with his unofficial role in being the only international designer to close the Milan week for years now.
After his men’s show in June, Armani had urged the Italian fashion body to work on the calendar. “Why should I be the only one to always close fashion week? There should be a turnover and I hope some of my colleagues will collaborate on this issue,” he said. It appears that, for the time being, the designer’s call has not been answered.