Giorgio Armani has signed on as the new principal sponsor of the 2016 Vanity Fair New Establishment Summit, which takes place in San Francisco this fall.

Armani will host a private opening-night event on Oct. 18 for summit speakers and attendees. The event will coincide with the reopening of the Giorgio Armani San Francisco boutique.

The New Establishment Summit, which takes place Oct. 18 to 20, was launched by Vanity Fair in 2014, as a forum where leaders in technology, business, media and entertainment engage in conversations impacting the future of their industries. This year’s speakers include Barry Diller, Leslie Moonves, Jeff Koons, Robert A. Iger, Susan Wojcicki, Travis Kalanick, Sarah Jessica Parker, Conan O’Brien, Fran Lebowitz, David Zaslav and Larry Gagosian. The summit takes place at the Yerba Buena Center for the Arts in San Francisco.

The presenting sponsors are Discovery Communications and BMW, while other principal sponsors are HBO and Tudor Watch USA.