ARMANI’S REGATTA: Giorgio Armani is the new title sponsor of the 15th edition of the YCCS (Yacht Club Costa Smeralda) Superyacht Regatta, to be held May 31 to June 4 on the waters off the Sardinian Costa Smeralda, the Emerald Coast, known for its fine-sand beaches and beautiful, clear sea.
“How can you not love the sea! I only knew of it as a child from the shore, because we were in times of war, but when it was possible for me, as an adult, I really experienced it and I realized that a boat trip, by sea, is one of the most desirable things in the world,” said Armani. “For this reason, when I created my first boat, the Mariù, I risked becoming a boat designer. Now, on the occasion of the Superyacht Regatta, it was natural for me to be one of the sponsors. This allowed me to get even closer to the reality that surrounds us, made up of wonderful landscapes and a sea, the Mediterranean, which I love deeply.”
Armani’s passion for luxury yachts also drove him to team up with The Italian Sea Group last year for the design of a one-of-a-kind motor yacht, and to invest in the yachting specialist, which operates the Admiral and Tecnomar brands, focused on the production of yachts and high-tech motorboats, respectively, which went public on the Italian Stock Exchange in 2021.
In March of last year, Armani revealed it was designing a 236-foot Admiral motor yacht, marking the first time the fashion house became involved in such a project, although the designer did oversee the furnishing and design of his two personal yachts, Mariù and Maìn.
On the occasion of the YCCS Superyacht Regatta, Armani will open a pop-up store at the Costa Smeralda Yacht Club and a new space in the luxury Hotel Cala di Volpe. Armani also has a signature brand boutique overlooking the exclusive Porto Cervo promenade.
Giorgio Armani’s beach collections for men and women will include a special selection of men’s clothing and accessories related to the world of sailing. The collection will be available in the Giorgio Armani Porto Cervo boutique, at the Hotel Cala di Volpe and in Giorgio Armani stores, including those in Milan, Venice, Saint-Tropez and Cannes.
Organized by the Yacht Club Costa Smeralda since 2008, the Giorgio Armani Superyacht Regatta is for superyachts with a minimum length of 90 feet and multihulls of at least 50 feet. As in previous years, the event will include the Southern Wind Rendezvous and Trophy.
Last year, the title sponsor of the regatta was Loro Piana.