GLUG, GLUG, GLUG: Some might argue that the state of publishing is reason enough to belly up to the bar, but Forbes is giving readers another reason to raise a glass. The Forbes Wine Club officially launches Thursday with a cocktail party in the magazine’s galleries in its Fifth Avenue headquarters. So much for idle chatter — subscribers will make up the bulk of the crowd.

Forbes is keeping a tight lid on the particulars until Thursday. But the magazine has tapped this vat before. In the summer of 2005, the Wine Club was led by Peter Morrell and Nikos Antonakeas. At that time, wine lovers could splurge for the $120 Killer Cabernets or any of the other eight monthly memberships.

This story first appeared in the July 15, 2013 issue of WWD. Subscribe Today.

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