GROUP THINKING: Graeme Fidler is back on the fashion map with a new collection of tailored men’s wear classics – and then some. The designer, formerly creative director of Bally and head men’s wear designer at Aquascutum, is looking to dress men in non-nonsense quality clothing – at an accessible price. Crucially, he also knows his core strengths, so the new brand – known as Several; – also offers a variety of names such as Aspesi, Porter and Doc Martens. Mont-Bell featherweight puffer jackets, March Lab watches, and small leather goods made by Glenroyal in Scotland are also in the mix.
“I didn’t want to just put out a rail of clothing,” said Fidler, who plans to debut Several; (the semicolon is meant to suggest an ongoing story filled with potential) during London Collections: Men in January. “I love having the opportunity and the flexibility to curate an offer. We’re doing something sartorial and utilitarian. Nothing here is too precious.” He refers to Several; as at once a men’s wear label, design consultancy and e-commerce store.
The e-commerce site, which recently launched, is several.co, while the clothing will initially sell at the brand’s showroom, studio and shop at Rochelle School in east London. Fidler said he sees the collection, which is packed with fabrics such as cotton, flannel, corduroy and denim, being positioned between brands such as A.P.C. at one end of the scale, and Marni on the other. Fidler’s own pieces range from wool scarves made in Scotland that retail for 40 pounds, or $64, to a blazer that’s constructed like a cardigan sweater for 350 pounds, or $563, to a peacoat for 450 pounds, or $724. There are also short British trucker jackets, moleskin car coats, wool sweaters and tailored denim trousers.