A Graff diamond design.

Graff has appointed a new U.S. president of its own. The jeweler today named Meyer Hoffman as its head American executive.

Prior to Graff, Hoffman had lead Mikimoto’s U.S. division. He joined Mikimoto in 2003. Before that, he worked as the chief operating officer for Giorgio Armani’s Japanese division.

Said Graff chairman Laurence Graff: “We are [pleased] to welcome Meyer to continue the success we have had in the U.S. and to cement our reputation in this market as the preeminent jewelry brand.”

Hoffman’s appointment follows the exit of longtime Graff U.S. president and chief executive officer Henri Barguirdjian, who departed the jeweler in September to start a precious gems investment firm with controversial financier Philip Falcone. As reported, Barguirdjian is also in talks to purchase jeweler Marina B. with John Hardy co-owner Guy Bedarida.

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