GROWING UP KARDASHIAN: Maybe they just want to dress their own children, but the Kardashian brand keeps growing up. Following in the baby footsteps of Kardashian Kids that debuted for infants and girls up to 24 months earlier this year comes a new boys’ line geared toward the same age group. Designed by the three Ks — Kourtney, Kim and Khloe — the collection will feature 10 styles ranging from basics to suits that will go from $24.99 for a shirt to $39.99 for a suit blazer.
“Our fans have been asking us to design looks for boys ever since we launched styles for girls in March,” said Khloe.
This story first appeared in the November 13, 2014 issue of WWD. Subscribe Today.
“It’s difficult to find fashionable items for boys,” said Kourtney, who is mother to two children: Mason and Penelope. “With that in mind, we wanted to deliver special patterns and styles that were cool and unique at an attainable price point.”
Kim, the mother of North West, said that the sisters looked into gentle fabrics that were also functional. “My favorite piece is the French terry track pant,” she said.
The line will debut in March 2015 at Babies “R” Us stores nationwide and online. A new girls’ line will also be released at the same time and will include a soft tulle skirt with rose gold foil detailing, a woven broderie lace dress with rose gold buttons, and a zip-through bomber jacket. The pieces will retail from $24.99 to $39.99.