AS IS CUSTOM: Gucci continues on with its retail collaborations.
After developing partnerships with Dover Street Market in New York and London, as well as Boon the Shop in Seoul and Antonia in Milan, the Florentine fashion house has customized Dover Street Market Ginza’s Elephant Room in Tokyo with an installation conceived by Gucci creative director Alessandro Michele.
The designer covered the room’s walls, floor and iconic elephant sculpture with the GG blossom pattern.
“This is one of the best elephant spaces we have ever seen. This space always works best when there is a conversation or a connection between the elephant and what is being installed or exhibited,” said Dover Street Market international chief executive officer Adrian Joffe. “Gucci has designed a space where the connection is primal, where the conversation is visceral and the effect is stunning.”
The room also hosts tailors’ busts and chairs displaying key pieces from Gucci’s cruise collection.