GUCCI CHIMES IN: Pope Francis will be off to Philadelphia from Manhattan on Saturday with his message of good will, but a small army of activists, world leaders and celebrities will be doing their part at the Global Citizen Festival in Central Park.
Sixty thousand fans are expected at the free, but ticketed all-day concert with headliners Coldplay, Ed Sheeran, Beyoncé and Pearl Jam. The seven-hour extravaganza on the Great Lawn is being held to call on world leaders to establish a program that will wipe out extreme poverty by 2030. Around 8 p.m. First Lady Michelle Obama will reveal a new public engagement campaign hosted by Girl Rising, in support of the Let Girls Learn initiative, which aims to help 62 million girls around the world, half of whom are not enrolled in school.
Presenting partner Gucci and the Chime for Change campaign will make its presence known, thanks in part to the latter’s cofounder Salma Hayek Pinault. The actress will serve as a lead host with Stephen Colbert, Deborra-Lee Furness, Hugh Jackman, Kerry Washington and Olivia Wilde. (Gucci’s chief executive officer Marco Bizzarri will also make an appearance on stage.) H&M Conscious Foundation Acting Global Manager Maria Bystedt will also be representing the fashion crowd, as her employer is among GCF’s partners.
GCF host committee members like Usher, Katie Holmes, Freida Pinto, Laverne Cox, Bill Nye, Shantell Martin, Gayle King and Sophia Bush will be backstage at the Global Citizen Action Hub, using social media to encourage fans to actually act.
Attendees will hear from a lineup of speakers including Bill and Melinda Gates, Mark Zuckerberg, Sir Richard Branson, Bono, Wikipedia’s Jimmy Wales, Leonardo DiCaprio and AOL’s Tim Armstrong. Also speaking will be Nobel Peace Prize laureate Malala Yousafzai, United Nations secretary-general Ban Ki-Moon, World Bank Group president Dr. Jim Yong Kim, Norwegian Prime Minister Erna Solberg, Swedish Prime Minister Stefan Löfven, Jordan’s Queen Rania Al Abdullah, the Prime Minister of Luxembourg Xavier Bettel and the Prime Minister of Malta Joseph Muscat.
As the exclusive broadcast partner, MSNBC will have Willie Geist, Thomas Roberts, Alex Wagner, and Janet Mock camped out in Central Park for seven hours of coverage. The festival is being televised and live-streamed via MSNBC from 3 p.m. until 10 p.m.
Even though GCF focuses on giving, not receiving, attendees will be able to buy limited-edition GCF headliner T-shirts in pop-up shops in Central Park, but only 1,600 will be available. Those who miss out can also find 5,000 official festival T-shirts on-site and online. Sales of these items will benefit The Global Poverty Project.