TAKE TWO: Gucci unveiled on Wednesday the second chapter of its #GucciGram collaborative digital art project.

Launched last October, the first installment of the initiative conceived by Gucci creative director Alessandro Michele involved a range of international online illustrators and image-makers who created artwork showing the GG Blooms and Caleido prints.

The new Tian pattern, featuring a whimsical motif combining flowers and birds inspired by Chinese landscapes appearing on 18th-century tapestries and screens, is the star of the project’s second chapter.

In keeping with the pattern’s references, all the contributors to #GucciGram Tian are from Asia. These include, for example, Cao Fei, who shot a pair of slippers embellished with the Tian pattern in a run-down urban setting. Jaesuk Kim used the Tian pattern as the starting point to create an illustration featuring the image of a woman dressed in Gucci with two of the brand’s most iconic bags.

The artwork is collected in a dedicated microsite at gucci.com/guccigram-tian. It will be also shared on the label’s social networks and showcased in The Agenda at gucci.com.

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