Launched last October, the first installment of the initiative conceived by Gucci creative director Alessandro Michele involved a range of international online illustrators and image-makers who created artwork showing the GG Blooms and Caleido prints.
The new Tian pattern, featuring a whimsical motif combining flowers and birds inspired by Chinese landscapes appearing on 18th-century tapestries and screens, is the star of the project’s second chapter.
In keeping with the pattern’s references, all the contributors to #GucciGram Tian are from Asia. These include, for example, Cao Fei, who shot a pair of slippers embellished with the Tian pattern in a run-down urban setting. Jaesuk Kim used the Tian pattern as the starting point to create an illustration featuring the image of a woman dressed in Gucci with two of the brand’s most iconic bags.