Backstage at Gucci Cruise 2019

THE ART OF BEAUTY: Gucci is taking its social domain one step forward.

On Monday, the fashion house officially launched @guccibeauty, a dedicated Instagram account where the company will showcase and promote its cosmetic launches and fragrances, as well as looks from the fashion shows and collaborations with artists and talents.

The account launched its feed with a series of artworks representing the house’s creative director Alessandro Michele’s idea of beauty. Spanning across history, ethnicity, culture and geography, these contents feature Egyptian portraits tracing back to 2,000 years ago, Elizabethan-era nobility faces and illustrations featuring oriental beauty rituals.

Examples include the “Portrait of Maria de’ Medici” by Agnolo Bronzino, “Woman at Toilette” by Hashiguchi Goyo and “Woman From Constantinople” by Jean-Léon Gérôme, among others.

Title: Portrait of Maria de’ Medici Author: Agnolo Bronzino Museum: Uffizi, Florence ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Maria de’ Medici, depicted in this 16th-century Mannerist portrait, was a member of Italy’s famous Medici family, a powerful banking and political dynasty who also became patrons of the arts. Maria, a daughter of the Grand Duke of Tuscany, was a lovely, highly educated young woman, who tragically died at the age of seventeen. In this portrait, painted when she was eleven and in the @uffizigalleries, her delicate youth and beauty seem to radiate out of the canvas, forever preserving this beloved young woman in time. #GucciBeauty #Uffizi— @lrsphm
Courtesy of MIBAC/Gallerie degli Uffizi

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In addition, the company called art writers to recount the stories behind these works sourced from international galleries and private collections, including the Uffizi Gallery in Florence, the Tate in London and the Metropolitan Museum of Art in New York.

At press time, the @guccibeauty account counted more than 3,000 followers.

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