Gucci/Ferragamo "Prince of Dreams” exhibition

FASHIONABLE ART Florence-based brands Gucci and Salvatore Ferragamo are strengthening their ties to Italian art and culture.

Ferragamo on Monday unveiled eight newly renovated rooms at the Uffizi Gallery thanks to a donation of 600,000 euros, or $680,028 at current exchange, pledged in May last year.

This story first appeared in the September 15, 2015 issue of WWD. Subscribe Today.

The rooms display 42 paintings and one sculpture by artists from the second half of the 15th century, including Luca Signorelli and Cosimo Rosselli. Before the works, the spaces housed 16thcentury paintings by the likes of Michelangelo and Lorenzo Lotto.

“It’s a great honor for the Ferragamo family and the entire company to have participated in this project,” said president Ferruccio Ferragamo. “The Salvatore Ferragamo company was founded in the city of Florence and has grown here, gaining worldwide recognition and impetus from the local culture. Sponsoring this important chapter in the Uffizi’s history is yet another way for us to express our gratitude to the city and its people,” he said.

Separately, Gucci has been sponsoring the traveling exhibition “The Prince of Dreams: The Medici’s Joseph Tapestries by Pontormo and Bronzino,” which arrived in Florence  at the Palazzo Vecchio, the city’s town hall, on Monday. This is the final leg, after stops in Rome and Milan.

“Today is the final stage of a unique traveling cultural event, which after the success in Rome and Milan, has arrived in Florence, a city Gucci is inextricably linked to and that is the heart of the company,” said Micaela le Divelec Lemmi, Gucci’s executive vice president and chief consumer officer.

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