DRESS FOR SUCCESS: Guerlain celebrated the start of its art exhibition, called “La Petite Robe Noire Variations Autour d’Un Mythe” (“Little Black Dress Variations Around a Myth”) in its Paris flagship on Thursday night.
The photo exhibition, which is divided into three parts and inspired by the LVMH Moët Hennessy Louis Vuitton-owned brand’s blockbuster women’s scent La Petite Robe Noire, runs over two floors of the Avenue des Champs-Elysées location through April 15.
In “The Legend Begins” section, a number of photographs featuring black dresses were chosen from the Maison Européene de la Photographie’s collection. These include iconic works from the likes of Diane Arbus, Mario Giacomelli and William Klein.
“The Colorful Mono-Chromatic Legend” part is comprised of a large-sized, colorful piece by photographer Sun Cheng in which the image of himself and his wife disappear into the print using his signature camouflage technique.
Then making up the “Reinventing a Legend” section are various videos by students from Gobelins, L’École de l’image. Twenty-four videos, lasting from 20 to 30 seconds each, are shown in a loop.