SPEED RACER: Guess Inc. will be speeding in style from Stockholm to Las Vegas as part of a new collaboration with Gumball 3000. Along with models Danielle Knudson, Simone Holtznagel and Natalie Pack, the Los Angeles-based denim brand is participating in this year’s road rally that will make pit stops in Oslo; Copenhagen; Amsterdam; Reno, Nev.; San Francisco, and Los Angeles between the start in Sweden and finish in Sin City.

Not ones to pass up on the moto fashion trend, its designers whipped up red and white leather jackets for its driving team as well as black denim jackets for other participants in the race. In the accompanying advertising campaign, Knudson, Holtznagel and Pack strut in red, white and blue denim jumpsuits in front of Dodge Viper SRT cars tricked out by muralist Tristan Eaton. Paul Marciano, Guess’ chief executive and creative officer, directed the visuals that were photographed by Raphael Mazzucco. This year’s Gumball race runs for a week starting May 23.

load comments
blog comments powered by Disqus