GUESS SCHOLARS: When not scouting for the next Guess Girl, the fashion firm is searching for scholars. Through the Guess Foundation, which is headed by Guess chief executive officer Paul Marciano, Los Angeles’ Fashion Institute of Design & Merchandising is launching the Guess Scholars Program with two annual scholarships covering full tuition. The competition is open to students majoring in marketing, international manufacturing and product development, business management, and fashion design and merchandising.

This isn’t the first time Los Angeles-based Guess is heading back to school. Two years ago, the foundation gave $2.5 million to fund a visiting professorship that links the creative and business sides of fashion at New York University’s Gallatin School of Individualized Study. “The Guess Scholars Program is just another way we can stand behind and support the next generation of fashion,” Marciano said.

This story first appeared in the March 25, 2014 issue of WWD. Subscribe Today.

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