GWYNETH DELIGHTS DALLAS: Gwyneth Paltrow made a three-day swing through Dallas last weekend to celebrate the opening of her Goop pop-up shop at Highland Park Village. She posed with grinning guests at the store opening Thursday night and hung out the following evening at Rag & Bone’s holiday fete with cofounder David Neville.

The only advertised part of her visit was a book signing at 10 a.m. Saturday, and women queued up around the block hours before the shop opened. Paltrow inked at least 150 “It’s All Good” books with the support her two children, Apple and Moses, and their father, Chris Martin.

This story first appeared in the November 25, 2014 issue of WWD. Subscribe Today.

Monique Lhuillier, who created a capsule holiday collection of evening styles and separates, also made the scene. Goop’s in Dallas through Dec. 14 because the city is one of its best markets, a Paltrow spokeswoman said.

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