PARIS — Haider Ackermann and Bruno Pavlovsky, president of Chanel fashion, are among the new jurors for the 2015 ANDAM award.
The 29-member jury is to reveal finalists on May 18, with deliberations and the announcement of winners scheduled for July 3.
Other new members of the jury include: Floriane de Saint Pierre, who runs a namesake recruitment and consulting firm in Paris; Bruce Pask, men’s fashion director at Bergdorf Goodman; Olivia Kim, director of creative projects at Nordstrom; Françoise-Marie Santucci, editor in chief of French Elle; Laurent Vallet, chief executive officer of L’IFCIC, which funds cinema and other cultural industries; and Lyne Cohen-Solal, charged with creating a report on the fashion industry for the Ministry of Culture and Communication and the Ministry of Economy, Industry and Digital Affairs.
Returning for jury duty are numerous high-powered executives, including Yves Saint Laurent foundation boss Pierre Bergé, Kering’s François-Henri Pinault, LVMH Fashion Group’s Pierre-Yves Roussel, OTB boss Renzo Rosso, Estée Lauder Cos. Inc.’s John Demsey, Puig fashion division’s Ralph Toledano and Saint Laurent’s Francesca Bellettini — along with a number of editors, government officials and assorted fashion figures.
Now in its 26th edition, ANDAM has added a prize for accessories design valued at 30,000 euros, or $31,445 at current exchange rates, and increased its First Collections Prize to 90,000 euros, or $94,330, from 75,000 euros, or $78,610. Introduced in 2011, the latter grant goes to a young French company, along with coaching and an exclusive space at Galeries Lafayette’s flagship in Paris.
The grand prize delivers an endowment of 250,000 euros, or $262,025, and is open to designers of any nationality willing to establish a business in France. The winner also receives guidance on matters including financial, legal, marketing, communications and production. Pavlovsky is to mentor the victor over a two-year period.
Dutch designer Iris van Herpen, who catapulted 3-D printing to the fashion forefront with her sculptural dresses, was the 2014 ANDAM victor, and is receiving creative and strategic advice from Pinault, the 2014 mentor.
The French acronym for the National Association for the Development of the Fashion Arts, ANDAM was founded in 1989 by Nathalie Dufour, with the support of the French government and with Bergé as president.
ANDAM has been a springboard for an array of designers who would go on to achieve international recognition, including Martin Margiela, Viktor & Rolf, Christophe Lemaire and Jeremy Scott.