Marc Metrick Halley Berry Key to the Cure campaign

“I don’t even know what time it is. I think it’s next Tuesday right now in my schedule,” said Saks Fifth Avenue president Marc Metrick.

The executive flew into Los Angeles Sunday evening, fresh off of Paris Fashion Week, but showed no signs of fatigue at the event he hosted Monday night to benefit Stand Up to Cancer.

“It’s something we’ve been doing for almost 20 years,” Metrick said of Saks  and its involvement in the campaign. “Really, it’s about giving back. It’s about doing something that’s important for our customer and their lifestyle. So many people are touched by this.”

Saks sprinkled Mr. Chow pink for the Beverly Hills cocktail event for the Stand Up to Cancer program, which is part of the charity Entertainment Industry Foundation.

Halle Berry was at the cocktail party as this year’s official ambassador — although she wasn’t giving interviews. She joined the likes of Gwyneth Paltrow, Charlize Theron, Jennifer Aniston, Hillary Swank and Nicole Kidman, who have all served in the position in past years.

This was the first year the event, typically held in New York, came to the West Coast.

“I think we have to be a bit more national. We’ve been doing [the event] in New York a lot of years and I think with Halle, she’s here, and there’s so many things going on with Stand Up to Cancer and what they do on the West Coast and it’s one of our biggest stores in this market, so it made a lot of sense,” Metrick said of the West Coast venue, located only minutes away on foot from the company’s store on Wilshire Boulevard.

This year also represented the first time the campaign partnered with an accessories designer — Christian Louboutin — to design the campaign’s limited-edition T-shirt, with 100 percent of the sales from the $35 shirt going to Stand Up to Cancer.

Karl Lagerfeld, Michael Kors, Oscar de la Renta, Carolina Herrera and Diane von Furstenberg have all donated their creative services to designing past years’ campaign T-shirts.

Saks has helped raise nearly $40 million for cancer research and treatment organizations since the Key to the Cure campaign’s start. It will also host a charity shopping weekend event Oct. 27 that will take place across all Saks Fifth Avenue brick-and-mortar stores and online.

load comments
blog comments powered by Disqus