WHAT A FRIGHT: This year Halloween spending is expected to reach $8.4 billion — an all-time high, according to a new survey from the National Retail Federation.
Costumes alone are expected to generate $3.1 billion in sales, thanks in part to the expectation that two-thirds of those celebrating the holiday Monday are planning to purchase costumes.
More than 171 million Americans plan to celebrate Halloween on Monday, spending an average $82.93, a significant uptick from last year’s $74.34. Millennials are the most likely sector of the adult generations to dress the part. They’re also among the top spenders for Halloween costumes, dropping $42.39 on average compared to $31.03 for all adults.
While the NRF’s “Top Costumes” survey doesn’t distinguish by gender, this year’s leading look is expected to be “superhero” with “princess” in second place. There will no doubt be many copycats of the new-and-improved Wonder Woman, “Supergirl” actress Melissa Benoist and Rey in “Star Wars.”
In New York, Roberto Cavalli will be the corporate sponsor at the Seleni Institute’s “Spooky Spectacular,” a Halloween celebration for families with children between the ages of 2 and 10. Along with the photo booths, bouncy castles, dance party and spider decorating with the Craft Studio, guests will do some cookie decorating with “Cavalli Cats.” As a warm-up to the festivities, Seleni’s founder and interim chief executive officer Nitzia Logothetis, hosted an October 6 event at Cavalli’s Madison Avenue store. Cochairs Lily Band; Julia Kay Goodman; Mary Kitchen; Alexandra Kotur; Jana Pasquel de Shapiro; and McCartney Wilkins; along with Cheyne Munk Beys; Carolina de Neufville; Lara Meiland-Shaw; Eugenie Niven Goodman, and Erica Silverman may arrive incognito.
The family-friendly event is meant to be a stress-free activity for attendees. Dedicated to improving the mental health of mothers, the Seleni Institute plans to use all proceeds from the event to support Seleni’s free public workshops and financial assistance program.
The British ath-leisure label Sweaty Betty, Chantecaille Beauty, online fashion rental company Armarium and natural beauty product company L’Occitane are also pitching in with swag, as has Lisa’s on Second, Trader Joe’s, Sprinkles Cupcakes and Ella’s Kitchen.