HAMPTONS MOVE: Lisa Perry is opening a boutique at 67 Main Street in East Hampton, N.Y., next month, bringing her playful aesthetic to a retail strip that includes Steven Alan, Intermix and RRL, as well as Dylan’s Candy Bar. This being a Hamptons town, the merchandise will include beachy items including towels, swimwear, cover-ups and beach bags, as well as Perry’s apparel and home collections (and a capsule of her favorite Manolo Blahnik summer shoes). There will also be an area dedicated to social e-commerce platform Fancy.com, with exclusive merchandise. This marks Fancy.com’s first foray at retail (Perry’s son David is its head of business development and strategy).

Perry designed the 1,800-square-foot space, and worked with architect Christine Harper of Harper Design Build to realize the project. The all-white interior of the permanent location will be furnished with a mix of midcentury pieces, including a sofa from Warren Platner for Steelcase and chairs by Wendell Castle and Harry Bertoia.

This story first appeared in the April 10, 2014 issue of WWD. Subscribe Today.

“East Hampton was the obvious choice since it is very close to my house where I spend the summer,” Perry said. “It also helps that East Hampton has great shopping and foot traffic.”

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